Blog
Notes on SEO, search behavior, and occasional observations.
What Actually Matters for Ranking in Google
SEO · February 21, 2026
A lot of people start SEO thinking there is a hidden formula somewhere. There isn't. Here's what actually works.
How I Discovered SEO
Story · January 11, 2026
From Friendster CSS tweaks in 2008 to a career in SEO — a personal story about curiosity, systems, and finding a way back.